Hyundai Returns as Official Sponsor of Festival International de Jazz de Montréal
2017/05/30
Hyundai Motor Company has returned for the second year as an official sponsor of the 38th Festival International de Jazz de Montréal hosted by TD Bank Group in collaboration with Rio Tinto.
As the only sponsor from the automotive industry, Hyundai Motor will engage with millions of Canadians and international tourists taking part in the festival held from June 28 to July 8, 2017.
“The Festival International de Jazz de Montréal is a world-class destination for music lovers and Hyundai is proud to return and support this excellent celebration of music,” said Don Romano, President and CEO of Hyundai Auto Canada Corp. “Music is a tremendously moving art form. Jazz is an interactive, creative and emotional experience for both the musicians and their audience, and Hyundai Motor is dedicated to supporting and making music accessible to as many people as possible.”
As part of the sponsorship, Hyundai will be the exclusive host to one of the concert stages that will provide performances free-of-charge to visitors. A Hyundai VIP Lounge will also be set-up near the main stage for hosting events every evening. The company will have two vehicle displays in high-traffic areas of the festival. These display booths will also be a platform for people to interact with one another and enjoy the vibe of the festival. Hyundai will also be providing an official vehicle fleet to assist organizers during the festival.
“Hyundai is one of the world’s largest and most respected automotive brands, making it an ideal partner for the Festival,” said Michelle Régnier, Vice President of Sponsorship for the Festival International de Jazz de Montréal. “Hyundai vehicles have won numerous international design awards, demonstrating the passion and creativity of its designers and engineers. This perfectly coincides with the spirit of the Festival and the millions of people that come to enjoy the music.”
As the world’s largest jazz festival, the Festival International de Jazz de Montréal has been synonymous with a passion for music for over three decades. Every year, Montréal welcomes global music fans for 10 days of jazz celebration, where fans of all types of jazz-related music rub shoulders with aficionados of the genre. The Festival hosts some 30 countries, 3,000 musicians and public entertainers, 1,000 concerts and activities with two-thirds offer entry free-of-charge in 15 concert halls and eight outdoor stages. Throughout the festival, more than 2 million people visit to the heart of Montreal’s downtown to revel in the best jazz the world has to offer.
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About Hyundai Auto Canada Corp.
Hyundai Auto Canada, established in 1983 and headquartered in Markham, Ontario, is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout Canada by Hyundai Auto Canada and are sold and serviced through more than 210 dealerships nationwide. Hyundai is also the first to offer its zero-emissions Tucson Fuel Cell Electric Vehicle to Canadian customers. More information about Hyundai and its vehicles can be found at www.HyundaiCanada.com.
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